CRM and the Case of the Missing Zero

When talking about the CRM market, clinic a lot of numbers are thrown around. Analyst firms like Gartner and IDC do amazing jobs of calculating the annual spend in the market, which will be more than $30bn in a few years. There are lots of huge companies selling CRM software (usually among other technology pieces), […]

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LEAD NURTURING—IN 5 SIMPLE WAYS

 Lead nurturing is a core component of successful marketing. It involves staying in touch with prospects even when they are not ready to buy. The fact is, that approximately 80% of the leads you get are not ready to make a purchase decision immediately. The key is to always remain on their radar and help them make […]

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WORD-OF-MOUTH MARKETING

Trying to increase your sales?  Never under-estimate the power of recommendations by your present customers. Many years ago I was hired to take over the management of a small business-to-business start-up. We had a staff of two inside sales people, and were growing at a rate of about 40% per year.  Also, we were so […]

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WHY YOU SHOULD ENGAGE IN VIDEO MARKETING RIGHT NOW?

  B2B marketers are increasingly shifting  to video marketing. Video marketing channels like YouTube and Vimeo are growing in importance. If you haven’t engaged in video marketingyet, find here are some very good reasons to get started… 1. Videos are easier to access:  A lot of people prefer to watch short videos rather than reading long PDFs. This is especially true […]

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HOW MARKETING AUTOMATION CAN MAKE YOUR COLLATERAL CREATION PROCESS BETTER…

  The term marketing automation is often used in the context of demand generation, drugs  lead nurturing and e-mail marketing. But, have you ever considered marketing automation as a solution to your collateral creation challenges? Here’s how it can work for your business… Consistent Brand Management: When you reach out to prospects through multiple touch points, it is easy to lose control […]

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MUST-HAVES OF A SUCCESSFUL DEMAND GENERATION CAMPAIGN

Demand generation campaigns assume a lot of importance in B2B marketing. However, drugs a lot of organizations struggle to get the desired results from their demand generation campaigns. Read on to know how you can ensure that you are not one of them.   360 degree prospect view: In order for yourdemand generation campaigns to […]

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DRIP MARKETING EMAILS – GETTING THEIR ATTENTION

What should you keep in mind when you begin writing text for your drip email campaigns? Here are 2 hints for today’s blog First- Keep it short!  Readers of any  solicitation email are going to devote just a few seconds to it. You have to catch them fast.  Lengthy text will be ignored. This is even truer […]

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Tracking Your Sales Leads…..

While working at a local firm, sales tracking consisted of a precariously rigged Excel sheet that only one person could edit at a time, was consistently out-dated, and just all around horrible to use. Not to mention you couldn’t access it outside the network without VPN access. After asking around, this was a pretty typical […]

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