Sugar vs Others


Reviewing the Sugar CRM Competit


Reviewing the Sugar CRM Competitive Landscape


By Software Scope SugarCRM offers a broad and highly customizable open source software
as a service (SaaS) or on-premise CRM suite. Among the open source CRM competitive landscape, SugarCRM is a clear leader.
By Customer Size SugarCRM retains a diversified customer base but the company’s CRM
solutions cater in largest part to the small and midsize business (SMB)
market.Primary SMB competitors in this space include NetSuite CRM+,’s Professional Edition and to a lesser extent Zoho.
By Vertical Market Similar to Microsoft Dynamics CRM and SAP’s Business ByDesign,
SugarCRM does not directly focus on industry-specific solutions,
however, empowers partners with its application development platform and
open source foundation to develop industry specific extensions. The
company also uses its online SugarExchange marketplace to promote partner solutions.
SugarCRM products have acquired concentrations of customers in the following industries:
Communications,Financial Services, Healthcare, Government/Public Sector, Professional
Services, Manufacturing, Technology and Retail/Distribution. With its
open source foundation, SugarCRM accommodates public sector goals
regarding open data and open government. In fact, many times SugarCRM
wins public sector and government deals over proprietary CRM vendors
simply because they are the only open source solution.CRM vertical solutions are generally
more limited than those from enterprise wide application providers such as NetSuite and SAP
as the bulk of Sugar CRM industry solution functionality and business processes
are limited to front office, customer facing CRM operations.
By Delivery Model SugarCRM is available in both the Software as a Service (SaaS) and
on-premise models. Primary CRM competitors who also offer choice in deployment include Microsoft Dynamics CRM and Oracle CRM on Demand.
By Geography SugarCRM supports multi-currency and is available in 22 languages,
including: Bulgarian, Chinese, Czech, Danish, Dutch, Estonian, French,
German, Hebrew, Hungarian, Italian, Japanese, Lithuanian, Norwegian,
Polish, Portuguese, Romanian, Russian, Spanish, Turkish, plus UK English
and American English. The version 6 CRM product added support for
right-to-left (RTL) languages to allow for Hebrew and Arabic language
translations. The global partner community has translated Sugar into
over 40 languages.Nearly all SugarCRM sales outside of North America
are made through the channel and there are several channel managed data
centers hosting SugarCRM in various countries.Other global CRM solutions include
Microsoft Dynamics CRM, NetSuite CRM+, Oracle CRM on Demand, RightNow, and SAP Sales on Demand and Business By Design.
By Price Point Sugar CRM is one of the lowest cost CRM solutions among the market
leading players at $35. per user per month. The primary competitors of similar price points are Microsoft Dynamics CRM at $45.00 per user per month,’s Professional Edition at $65.00 per user per month and Oracle’s CRM on Demand at $75.00 per user per month.


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